From the inside of the sector, not the outside.
I've spent 25 years in social care and housing — support worker, deputy, manager, operations, director. Across adult residential, supported living, children's services, retirement housing and homeless provision. That means when I help organisations redesign how they work, I'm not guessing what'll land on a Tuesday morning. I've been the person on the floor making it work.
Today I'm Director at Step Forward Support, a West Midlands care provider, where I run operations. Alongside that, I help other small care providers do three things well: redesign how work gets done, adopt digital tools and AI without the staff revolt, and keep quality and compliance steady through change.
I'm not a generalist consultant who picked up care as a vertical. I work in this sector every day.
My approach is hands-on, practical, and grounded in the reality of how organisations actually work — particularly in the care sector, but equally applicable to any people-focused business.
I'm in the operations seat at a real provider every week. Every recommendation I make is tested against the reality of running an actual service with real staff, real people drawing on care, and real budgets.
Support worker through to director. I understand the concerns at every level when change is introduced — and how to address them.
I'll help you adopt tools your staff will actually use, and write the policies that keep you safe with GDPR, cyber security and AI.
Strategy is important, but it's worthless without execution. I stay involved through implementation to make sure changes actually stick.
My core expertise is in adult social care — supported living, residential care, and services for people with learning disabilities, mental health needs and forensic backgrounds. But the operational challenges I help with are universal: redesigning how work gets done, adopting digital tools, managing change, data protection, cyber security, and quality.
I also work with SMEs outside of care facing similar challenges — particularly around adopting digital tools and ensuring their operations are secure, compliant, and efficient. The principles are the same: understand what you have, decide what needs to change, and implement it in a way that people will actually follow.